Ai adoption is significantly re-shaping daily operations across industries.
According to research conducted by Moneypenny, “Ai adoption is booming in marketing, analytics, and customer service and the demand for Ai is clearly on the up”.
Key findings from the survey revealed that:
- 75% of UK companies are now using or exploring Ai.
- Industries in marketing, content creation, and analytics are the top areas of Ai adoption.
- 47% already use Ai for analytics whilst 45% use for customer service/chatbots, and 42% for both productivity and marketing tasks.
- A use is expanding, especially in larger businesses with 80-90% of companies with 250–500 staff now considering Ai technology compared to 66 % of those operating microbusinesses.
- 28% of all companies are fully embracing Ai, with a further 40% selectively adopting it.
- 64% of IT and Telecoms companies already use Ai for content and marketing.
- Legal (53%) and HR (52%) firms are the most likely to use Ai for telephone answering – a traditionally human-centric role.
- Most-cited benefits: time saving (54%), productivity gains (43%), cost savings (42%).
The strategic advantage of adopting Ai use is that the technology can improve company efficiency to be better and faster at decision-making. Services are streamlined to operate more effectively through understanding customers in more detail, together with their spending habits.
Ai adoption is streamlining business functionality
Ultimately, Ai enables businesses to be far more productive with fewer resources, by optimizing processes, reducing errors, and improving accuracy.
Here at JRW Risk Solutions we embrace technology on all levels and are here to support companies who are navigating the new Ai digital era with cyber security insurance, digital technology insurance and professional indemnity insurance. We tailor packages to protect companies in the event of a cyber-attack and look to reduce risk when using digital applications within their business. To find out more about protecting your company, please contact us.